What is Ochre

Ochre is an AI-native customer support platform. One workspace gives your team a shared inbox, an AI agent that drafts and sends replies, a public help center, and customer context pulled from the tools you already use. It is built for teams that want fewer tabs, faster replies, and a support stack that feels like one product instead of five.

What you get on day one

• A shared inbox for email, chat widget, and Slack Connect channels.
• An AI agent that drafts every reply, can send autonomously when you trust it, and labels every conversation by topic, priority, and confidence.
• A public help center at your own subdomain or custom domain, plus ingestion from Notion and GitBook.
• Customer 360 panels with Stripe, HubSpot, Linear, and GitHub context attached to every conversation.
• Five-emoji CSAT surveys (1 to 5) with channel-level controls and trend reports.

Pricing in one line

Flat $39 per seat per month. Owners, admins, and agents are billable. Light agents (read-only collaborators who can comment internally but not reply to customers) are free. See Pricing overview for the full breakdown.

How the AI works

The AI agent runs on your own Anthropic or OpenAI API key. You bring the key, you pay the model provider directly, and you pick the model. Ochre never marks up tokens. You set spend caps, choose between draft-only and autopilot, and can scope the AI to specific topics or customer tiers. Read more in AI overview and BYOK keys.

Every conversation gets three labels automatically:

• Topic — bug, billing, how-to, feedback, abuse, spam, or other.
• Priority — low, normal, high, or urgent.
• Confidence — 0 to 100 percent, used to gate autopilot.

Where Ochre fits

Most teams replace Zendesk, Intercom, or Help Scout with Ochre. The migration tool ports tickets, customers, macros, and attachments, and preserves your old conversation IDs through aliases so the customer's old reference number still works. See the migration guides:

• Migrate from Zendesk
• Migrate from Intercom
• Migrate from Help Scout

What is in the box

Inbox

A single queue for every channel with filters for All, Unassigned, Mine, Mentions, AI handled, and Closed. Keyboard-driven, with snoozing, internal notes, mentions, and bulk actions. Start at Inbox overview.

AI agent

Drafts every reply in your voice. Operates in three modes: draft-only (you review every send), copilot (one-click send), and autopilot (sends on its own above a confidence threshold). Built-in guardrails block refunds, account deletions, and anything else you list. See Autopilot.

Knowledge base

A public help center with categories, SEO controls, voting, and analytics. Connect Notion or GitBook and Ochre keeps articles in sync. The AI agent uses your KB as its primary source of truth. Start at Knowledge base overview.

Customer context

Every conversation shows the customer's Stripe subscriptions, HubSpot deal stage, linked Linear issues, and GitHub commits. No tab-switching to answer "what plan are they on?" Open Customer 360 to see the full panel.

Channels

Email with custom-domain DKIM, SPF, and MX setup. A chat widget you can drop into any site. Slack Connect for shared customer channels, triaged from the same inbox as everything else. See Channels overview.

Who Ochre is for

• Series A through Series C SaaS companies running 5 to 50 support agents.
• Engineering-led teams who want their support tool to feel like a product, not a CRM.
• Teams already using Stripe, HubSpot, Linear, GitHub, and Slack and tired of stitching them together.

Next steps

If this sounds like your team, the fastest way to feel it is to spin up a workspace and route one inbox through it. The full path takes about 15 minutes:

1. Quick start — set up your first workspace.
2. Inviting your team — get agents in.
3. First conversation — see the AI in action.

If you are switching from another tool, start with the matching migration guide and read Glossary so the vocabulary lines up.