“Founder-led support works when the founder keeps the customer instinct and stops being the routing system.”
Customer motion
Use case
Founder-led support without living in your inbox
Ochre gives founders one support workspace for email, live chat, and Slack Connect with account context, BYOK AI assist, and a clean path to hand off work to the first support hire.
Founder inbox
One queue
Stop losing support between Gmail, chat tabs, shared Slack channels, and notes in the founder's head.
First hire
Handoff-ready
Assignments, internal notes, saved context, and customer history make the first support hire productive without shadowing every reply.
Morning founder queue
Inbox: 12 open | 4 unassigned | 2 urgent
Stripe: Starter customer | trial ends Friday
HubSpot: founder-owned | onboarding call booked
Slack Connect: #acme-shared | handoff note drafted
One queueFounder inboxStop losing support between Gmail, chat tabs, shared Slack channels, and notes in the founder's head.
Handoff-readyFirst hireAssignments, internal notes, saved context, and customer history make the first support hire productive without shadowing every reply.
$99/moStarter planStarter pricing keeps the operating workflow affordable while founders still own the customer relationship.
Founder handoff
Morning founder queue
One queueHandoff-ready$99/mo
Search conversations, customers, docs...⌘K
ochre.ochrehq.com
Founder support workflow
HANDL.
3
RESOL.
14
AVG C.
99%
SPEND
$0.19
M
Maria Chen
nowCan we change seats before renewal?
OpenEmail
Maria Chen / #TKT-c_58babc0a02
Subject Can we change seats before renewal? · Channel Email
Open
Mmaria@northstar.io01:03
Can we change seats before renewal? We need to add two teammates this week.
Ochre AI draftsourced
You are on Starter with 3 included seats. I can switch you to Per Seat and keep your May 28 renewal date unchanged.
Stripe plan matchedHubSpot contact attached2 prior threads found
Reply to Maria Chen...
Context attachedOperating model
Scroll through the actual operating path.
Each card locks into place as you move down the page, updating the product scene above and keeping the current workflow step in focus.
Proof points
Built from the work support actually does.
“The first support hire needs the account story, the handoff trail, and the same channels customers already trust.”
Start with one clear support path, then add the depth your team needs.
Ochre keeps the workflow concrete: one inbox, one customer story, one visible AI review path, and a practical route into the rest of the platform.